A Brave New World: The Broadcast Industry in Transition

Convera, the company created in December, 2000, through the merger of Excalibur Technologies and Intel's Interactive Media Serivces, had targeted the broadcast automation market as a significantly addressable emerging market. Rusell Wise, VP of Sales for Excalibur, approached Tim Siglin with the idea of writing a white paper addressing concerns that had been raised by various potential customers.

Initial discussions focused on a need to delineate Convera's differentiation from its competitors in the disk-based indexing, storage, retrieval and broadcast market. Further industry research and anecdotal information gathered by Tim Siglin while at Century VII, Inc., however, uncovered an interesting fact: while broadcasters were indeed moving from analog to digital transmission, many broadcasters continued to use a tape-based workflow rather than moving to a disk-based workflow.

The pursuing white paper focused on industry education rather than a hard sales pitch. The paper addresses several misperceptions based on feedback from potential customers, while also delineating the efficiencies that indexing, search and retrieval systems play within the broadcast production and delivery cycle.

Convera published the white paper in April 2001, making it available at the NAB convention and as a direct mail fulfillment piece.

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7 Feb 2004 - Following the successful debut of The Patients Voice, an online radio show launched by the creative services firm GirlOnPoint© and dedicated to patient advocacy and education, Transition, Inc., has accepted an offer from GirlOnPoint© founder, Rosemary Roberts, to take a minority stake in the company. The Patients Voice just celebrated its fourth show, which includes an interview with Peter Neupert, Chairman of Drugstore.com. See girlonpoint.com for more details.

28 Jan 2004 - Tim Siglin was nominated and elected to serve a 3-year term on the board of the Northeast Tennesse Technology Council by the members of the Tech Council. See netntech.org for more details.
 

Media 100, a leader in high-quality digital video capture and editing tools, faced the task of re-educating a market it had helped to build. The need stemmed from the emergence of video for the web and the perception that traditional non-linear video editing tools were overpriced for "postage stamp" streaming video and under-equipped to serve as a nexus between the "old world" of tape-based delivery and the "new world" of web-based delivery. Read case study...

Convera, the company created in 2000 by the merger of Excalibur Technologies and Intel's Interactive Media Serivces, had targeted the broadcast automation market as a significantly addressable emerging market. Rusell Wise, VP of Sales for Excalibur, approached Tim Siglin with the idea of writing a white paper addressing concerns that had been raised by various potential customers. Read case study...

 
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