Any
Format Anywhere
Media
100, a leader in low-cost high-quality digital video capture
and editing tools, faced the task of re-educating a market
it had helped to build. The need for this re-education stemmed
from the emergence of video for the web and the perception
that traditional non-linear video editing tools were overpriced
for "postage stamp" streaming video and under-equipped
to serve as a nexus between the "old world" of
tape-based delivery and the "new world" of web-based
delivery.
A
series of extended conversations with product management
and the marketing teams, as well as extensive in-house testing
by our technical team, proved both the robustness of Media
100's existing tools for the needs of web-centric video
content creators. Additional information provided by Media
100 revealed a roadmap for integration of web-centric tools
into Media 100's line of products, building on the traditional
editing tools already present in Media 100 systems.
This
white paper was the first in a series of white papers detailing
Media 100's progressive emergence as a leader in streaming
media tools and services.
Media
100 published the white paper in late January 2000, making
it available as a download and a direct mail fulfillment
piece.
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case study (PDF)
